Services For Art Dealers
What is Online Luxury Marketing
Marketing artworks presents a number of unique challenges including the nature of the target market, importance of establishing a strong relationship with clients and the critical role of your gallery’s reputation. Perhaps more important than more typical product marketing, art marketing requires a deep understanding of who is interested in your inventory of art and what is the best way to connect with them from anywhere in the world. Read educational articles below to learn more.
The Curator’s Eye espouses the practice of “Lead Qualification” and “Lead Nurturing.” While these are new terms, they are generating a significant amount of interest in the internet community, and have been practiced for years with art dealers. Specifically it is the process of weeding out those who do not appear to be buyers and then developing relationships with client prospects who do. Read on for more on Lead Generation best practices.Learn More