The one thing you need to know about SEO If you asked what the single most important thing you can be doing to improve SEO for your gallery, the answer would be clear and it’s one you can implement without too much stress. Simply create lots of high quality content. Forget keywords. Forget HTML. Forget tags. Focus on creating lots of high quality content and you’ll have 90% of the puzzle solved. This includes actively updating your own website. It also means being active on social media (facebook, twitter, google+ etc.) but most importantly it means creating copy that is relevant and informative to your target audience. Without that, you will attract the wrong people you are trying to sell too.
6 Components of a strong SEO program One of the main marketing strategies that helps any gallery reach more collectors is Search Engine Optimization(SEO). Good SEO helps your site by pushing it higher in the rankings for organic search results (when someone types in a search to google, your site appears higher in the list). There are a large amount of factors involved in good SEO, but two most important things to keep in mind when doing SEO on our site are Keywords and Content. Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their gallery in a search engine. These search keywords are what drive traffic to your site. Content is king in SEO. Nothing is better at increasing your site ranking than consistently creating quality content. This can be in the form of blogs, articles, press releases, etc.
SEO Mistakes to Avoid Search engines are still the number one place people turn when they want to learn something new or solve a problem. If you want your gallery to attract and retain the level of attention it needs to survive, investment in SEO is the best choice. With that said, SEO done poorly can end up doing more harm than good, and it’s easy to make mistakes if you don’t have the experience. These are some of the most common mistakes that gallery make when they are doing SEO.
How to Avoid Hiring a Bad SEO Vendor The search engine marketing (SEM) space is a crowded space, and is only growing more crowded everyday. The massive migration of advertising budgets from traditional channels to online marketing has brought many new players, and hoards of salespeople too. Buying SEM services can be tricky in the best of circumstances, given how new and complicated the industry is. To make matters worse, guarantees are prohibited (to various degrees) by Google, Facebook, and Twitter. There are a few important points to keep in mind. Don’t purchase on price alone, make sure deliverables are clearly articulated, pick the most informative proposal and most of all, be prepared to learn.
Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself Its very common that small galleries hire a Search Engine Optimization (SEO) company and end up wasting money and also making LESS money than they did before they hired the SEO agency. It is important to realize that poorly planned/executed SEO can very toxic to your gallery. It is important to know that any reputable company will look at your site before they give you any real plan on what they believe is a good plan. A cookie-cutter SEO package will never work for a website, since each website will be different, appeal to different audience and provide a different service or product.
Sleazy SEO Sales Tactics There are a massive amount of SEO companies out there, and many of them are simply not good. It is important to be aware of these bad sales tactics and educate yourself on what SEO is, and what to reasonable expect from an SEO agency. Most importantly, be aware the SEO companies cannot guarantee anything. The nature of SEO means that there is always a measure of uncertainty. Exercise some common sense and educate yourself so you can spot these tactics.
How to Pick an SEO Professional Most people are not prepared to do their own SEO. If you’re focused on building your site, you’re probably more passionate about the site’s topic than SEO. This is why many people hire someone else to do it — but there are a lot of scam artists out there. SEO is pretty black-and-white (with one major caveat). It either works or it doesn’t, but sometimes when it doesn’t work, it could end up LOWERING your websites overall search Rankings. It’s critical to be aware of what SEO is and how to hire a good SEO company. This article explains what to look for when hiring an SEO agency.
How to Avoid Being Taken by SEO Scams and Bad SEO Companies There are plenty of reputable companies out there that will help with your site’s Search Engine Optimization. However, there are far more that are scam artists that will take your money, and will only leave your site worse than it was before you hired them. Gallery owners should realize that in many ways they already know more about SEO than ANY SEO company does. This is because you will know your own gallery, your art, your website and your industry better than any outside company ever could. Because it is your livelihood. Many SEO scam artists will take advantage of naïve site owners who don’t realize this and site owners could find themselves out a lot of money. It is important to educate yourself about SEO before you think about hiring an outside agency to help you optimize your site
When Hiring a Consultant Makes Sense Plenty of people can do search engine optimization. In many ways it best for your website and your business to understand what SEO is, at least in basic terms. However, there are times that it may be best to hire an outside agency to work on your SEO for you. These times may include an emergency. Such as a sudden drop in your search traffic. But more commonly its about time. There comes a point where a gallery owner or his staff simply doesn’t have the time to keep up with their sites SEO. Just like cars, websites need regular maintenance as well, if you can’t keep up with your car maintenance on your own, you take it to a mechanic. The same holds true for your site.
How to Measure Your SEO Return On Investment Search Engine Optimization (SEO) isn’t an exact science. There will always be an element of uncertainty. When its successful SEO can be a major driver of online traffic and revenue for your gallery. However, you need to put in place a measurable system to track your return on investment (ROI) from SEO, which allows you to measure how successful your investment is. The most metrics are: Leads and Sales , Cost Per lead/sale, Average Customer Lifetime Value, and Conversion Rate (Of your sites visitors, how many sign up? Or make a sale?)
What you Don’t Know about SEO Search engine optimization is extremely important for many new galleries. But it is also where many galleries fall prey to scams and cons. There are a massive number of SEO scams that exist and that makes it very difficult to find a reputable source for this work. As is oft repeated, educating yourself about SEO helps you understand search engines and your website more, but it will also help see through the scams and cons that populate much of the SEO industry. There are lots of resources out there that can help a small business learn and do much of their own in-house SEO. Learning by doing will only help the small gallery when the time comes that they need to hire an outside agency to help.