Pay Per click Advertising
Pay per click (PPC) advertising is one of the most effective ways to reach out to a targeted audience of collectors, but doing it on your own is not for the faint of heart.  Some of the pitfalls of the process and some of the best practices, are included in the articles articles below.
Types of Pay-Per Click Advertising

Banner Advertising

We will create graphics containing your institutions name and relevant images brand that will be embedded into a website, stretching across the top or bottom of a website(this type is called a leaderboard) or on the sides of a webpage (called a skyscraper). Clicking on these will direct traffic back to your website.

 

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Remarketing with banner advertising

Remarketing lets you show ads to people who have visited your website before. A remarketing tag on your website allows you to reconnect and continue to advertise with your websites visitors by showing them relevant ads as they browse the web.

 

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Search advertising (eg. Google search)

Search advertising are short text-based ads that display at the top or along the side of search results within search engines (e.g. Google, Yahoo, Bing). These ads are triggered whenever someone uses search terms that are related to your company or product.

 

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Native / Social Media advertising

Native advertising is simply any ad that matches the format of the site its being displayed on. In the context of Social Media, these are text and image based ads that display to relevant users within a social media platform. (eg. Facebook, LinkedIn, etc).

 

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Video advertising

Video advertising, as the name implies, are videos embedded within a website. can take two main formats. In-banner video advertising is where a short video plays within a banner ad space. Expandable videos display a static image within a space that will expand to a full-size video when a viewer hovers their mouse over the advertisement.

 

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Contextual Advertising

Contextual marketing is online and mobile marketing that provides targeted advertising based upon internet activity. The purpose is to present relevant ads to clients representing products and services they are already interested in. For example, a potential customer performs an Internet search for ancient art and Egypt. Afterwards, he’ll start seeing advertisements for ancient Egyptian art, which he would be more likely to click on since he is already interested in ancient art.

 

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