Marketing Automation and Budget
Online technologies have grown more powerful and complex, more complexity requires more automation. Without automation, there is potential for inefficiency, and inefficiency usually does not create competitive advantage, which is what all galleries seek. Regardless of the current economic conditions, resources are ultimately scarce, and any gallery would ultimately like to see a marketing environment where returns on effort and dollars spent are maximized. Automating as many parts of your marketing efforts helps you increase your speed and efficiency, while reducing the amount of time you or your staff are spending on the time-consuming parts of digital marketing.
Marketing Automation by the Huffington Post Marketing Automation has come a long way from email marketing software and powering your website with a content management system. Marketing automation suites can now take care of everything from must have social media marketing to niches like high-end art marketing. There are now a fair amount of agencies offering marketing automation solutions to any size business, whether you are a fortune 500 company or a small business with less than ten employees.
Getting Higher Conversions Using Customer Intelligence What’s missing from marketing automation systems today are insights into who customers really are, beyond their demographics and one-dimensional profiles in CRM systems. Many galleries today are choosing to virtually connect with collectors through the majority of a sales cycle and understanding who a prospect is beyond their title or role is crucial. Led by the big three companies Eloqua, Marketo and Salesforce, they are fueling this marketing revolution with insights gained from Big Data, predictive analytics, and natural language processing (NLP) algorithms, providing marketers valuable insights into how they can increase conversion rates. All of this is only recently possible with the advances in data analytics and customer intelligence.
Automation Tools Right for Your Gallery Do you need automation tools? That depends. At its core, marketing automation is a tool that can increase the operational efficiency of your gallery while also driving revenue. It helps automate the routine and repeatable tasks typically associated with leads: lead management, lead scoring (ranking your prospects), and the creation and maintenance of a marketing lead database. Although B2B businesses vary wide the benefits of marketing automation tools are considerable. They can help increase the speed, accuracy and execution of marketing campaigns, give you a higher quality of insight from your analytics, improve the quality of your leads and even reduce the labor you need to execute sales and marketing.
Embracing the Era of Marketing Automation Over the past decade, enterprise technology has exploded onto the scene and fundamentally changed organizational processes and management. In the Marketing world, marketing automation has helped streamline, automate and measure the efforts needed to reach, nurture and convert the increasingly empowered consumer at scale. With marketing automation, galleries are seeing ~10% more leads from marketing, ~11% less time spent on sales, and ~15% more revenue. With the advent of the internet, potential colllectors move further through the sales process without ever needing to engage with a sales rep. This reduces the overall sales cycle, but it places more importance on the effectiveness of your marketing efforts.