A Look at Luxury Shoppers Around The World The internet has changed how people make purchase decisions, even in the most exclusive circles. In a study conducted with Ipsos, Google discovered that the luxury fashion, jewelry and watch industries are no exception. Luxury buyers around the world are using the internet to do more in-depth research on their purchases than ever before.
How to Market to the Super Rich — 4 Challenges and 8 Must-Know Strategies When it comes to targeting very wealthy collectors, one size does NOT fit all. Just like the general population, the high net worth crowd has its own unique needs and desires. However, research on the affluent is scarce, and what is available is jealously guarded. In MarketingSherpa’s exclusive special report, you’ll discover: Demographics data, top four hurdles and eight marketing strategies for reaching the super wealthy.
4 Effective Digital Marketing Techniques For Luxury Brands Digital marketing is fast becoming a necessity for luxury products, especially art. According to a survey conducted by Luxury Interactive and ShopIgniter, 63 percent of luxury marketers believe that digital marketing will surpass print, television, and loyalty programs in importance by 2015. Read on for four tips for effective digital luxury marketing.
Custom email marketing boosts consumer spend across channels: report A report by ContactLab and Exane BNP ParibasDigital describes that digital marketing to wealthy collectors is expected to drive 40 percent of luxury art market growth through 2020, according to the report. For a business that plans to be on the right side of history, a robust digital strategy needs to be implemented.
Luxury art email marketing heightens perception of exclusivity In an industry that relies heavily on the collector’s perception of exclusivity, it becomes important to convey that perception to collectors in your digital marketing efforts. Luxury daily provides insights into why email marketing is important and how best to implement a digital marketing campaign for the high-end art market.
Creative, relevant email marketing to drive post-holiday luxury purchases Luxury art marketing requires a creative approach to connect with the high-end collector. In order to effectively brand yourself with high-end clients you must create relevant ads. Art marketers should know their audience and always make sure that there is a applicable call to action in every email campaign if they want to drive sales.
Burberry pushes iconic products via weather-themed email An article by Luxury daily detailing the success luxury brand Burberry has had with their creative and relevant email messaging. Email is old technology by internet standards, but when its messages are creatively crafted and applicable to the consumer, they can be an extremely cost-efficient way to reach high-networth collectors.