5 Steps to Creating a Powerful Content Marketing Strategy
Internet and online marketing techniques have drastically altered the way in which we share information, introducing a profound impact upon the world of art. Especially throughout the last few years, there has been a focus upon inbound techniques over outbound tactics, and more art businesses are discovering the advantages associated with publishing original content on a regular basis, instead of embedding advertisements into external content.
How to Build an Unbeatable Content Marketing Plan
Whether you’re just starting out with content marketing or you’ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever, since content marketers are creating more content year over year. Make sure your content marketing includes the basics. Clearly defined goals, know your target audience, decide what type of content you are going to produce and manage your content.
How to Start Your Content Strategy: The Discovery Phase
You want to get your content marketing initiative off to a great start. However, in order to do that you need to sit down and brainstorm about what it is you want to accomplish with your content marketing. There are two things you should keep in mind before implementing your content marketing plan. First, what content do you have/What can you create? Second, who is your target audience?
How to Develop the Strategic Pillars to Hold Up Your Content Marketing Strategy
A Continuation of the article above. This goes in to depth about the next phase of implementing a Content marketing campaign. The plan. The plan for any good content marketing plan should be based upon three pillars. 1) Your gallery objectives and marketing tasks. 2) Research, learn and outline the ins and outs of your collector base. Who they are, what they want and what potentially prevents them from buying your art.
5 Ways to Create a Likeable Content Marketing Strategy
When considering a content strategy for your art business, think about the reasons why people choose to interact with you online in the first place. You will realize that they are the same basic reasons people are interested in what you have to say in the real world. Content strategy is a term that has become popular in user experience disciplines over the last several years, and the job of a content strategist is to plan, curate, and distribute interesting and shareworthy content.
Content Marketing Strategies You Can Steal
What might great content marketers know that you don’t? And more important: What can you steal from them in order to replicate their successes at your own gallery? First: Define a content marketing strategy for yourself, record it and refer back to it frequently. Empower a dedicated team (or, in the case of smaller companies, a key person) that’s responsible and accountable for the success of your content marketing program. Create a broad variety of content, and create(AND FOLLOW) an editorial calendar with at least three – six months mapped out.
The Advanced Guide to Content Marketing
A strong, in-depth guide on content marketing, outlining the process in simple to follow steps that will help you go from planning, implementation and measuring your results. This will help your art gallery produce good content that is both engaging and relevant to your target audience.
Developing a content marketing strategy – without creating any content
Content creation still needs to play a role in your strategy. Original content – whether it’s in the form of a blog, case studies, videos, infographics, etc. – will help you define the point of view you want to convey and should help set the tone for all of your content marketing efforts. Five key steps to keep in mind when implementing your own strategy. Seek professional help, repurpose earned media (reposting articles and blogs about you on your social media), curate, partner up, and crowdsource your content.
How to Build Your First Content Marketing Strategy
To better understand how to develop an effective content strategy, it’s important to explore what content is. Content can be either visual, auditory, or written. It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics, photos, and video. Most content is created and published with a particular target audience in mind. If you look at any successful art gallery online, you’re likely to notice one common element: they’re producing high-quality content that’s both engaging and informative on a regular basis.
How to build your business with Content Marketing: a BS-free guide to Content Marketing Strategy
As an art gallery owners, you are bombarded with a wide array of marketing strategies, tactics and tips help you grow. One of your best options is content marketing: a proven tactic hailed as one of the easiest and most effective ways to attract new visitors, build trust with leads and convert existing customers into long-term, repeat customers. But be warned: if you treat this like another ‘growth hack’ or one-off tactic, it will not work. You must approach content marketing with a long-term perspective.